Operational Research for the Real World: big questions from a small island

The address explores three questions that are important for operational research: ‘Where do we come from?’, ‘What are we?’ and ‘Where are we going?’ First, it looks briefly at the history of O.R. from Babbage to Blackett and the importance of a ‘union of theory and practice’ in our work. Then it looks at O.R.’s identity and image and argues that we do have a reasonably clear idea of our identity, although we do not give sufficient prominence to our contribution to improving system design. It also argues that the ‘brand image’ of O.R. has become diluted and needs to be simple, distinctive, relevant and compelling. In considering how we might achieve that, by addressing the third question, it proposes that we should grow our capability and activity in accommodating ‘analytics’, in building in behavioural science, in coping with complex systems, in developing design thinking and in encouraging evaluation. It also suggests strengthening bridges between academics and practitioners, between those working in different specialisms and in diverse sectors and between O.R. and the public. Finally, it argues that such developments would assist O.R. to reinforce our bridge between science and the humanities and enable us to better meet the challenges of the ‘real world’. Journal of the Operational Research Society (2013) 64, 793–804. doi:10.1057/jors.2012.188 Published online 3 April 2013